Pre-Owned Luxury Watches - Badges of Honor

n the Roman Empire of classical antiquity, gravitas commanded reverence. As the cardinal virtue associated with substance, importance, and accomplishment, gravitas was a core measure of a Roman's worth. In a contemporary professional paradigm that hails power suits, power lunches, and personal refinement, pre-owned luxury watches from Rolex, Omega, and Breitling convey gravitas.

Pre-owned watches are the smart buy among prestige goods. Unlike clothes, cars, food, and consumer electronics, luxury watches are designed to last several lifetimes. Watchmakers design and construct premium timepieces on the assumption – not the possibility – that their watches will become heirlooms and trans-generational prized possessions.

In this context, which assumes several lifetimes of good service from a watch, buying late model pre-owned watches Rolex, Omega, or Breitling amounts to a case study in smart investment. For perspective on the enduring appeal of these brands, consider that Rolex, which is the youngest by far, is a 109 year-old company. Omega was established in 1848, and Breitling debuted in 1884.

In other words, these companies and their product lines have survived two world wars, the Great Depression, six decades of Cold War, Woodstock I, II, and III, the onslaught of quartz watches, and the smartphone era. Gravitas holds lasting appeal, and a Breitling Navitimer, Omega Seamaster, or Rolex Submariner from 1962 can be sold for more inflation-indexed money than it cost new in '62.

Seriously, the $225.00 USD 1962 list price of a Rolex Submariner equates to $1,760.46 in today's dollars when adjusted for inflation. Today, a collector would consider himself to have won the lottery if he could buy that watch for less than five figures.

A simple Omega Seamaster automatic with sweep-seconds hand retailed for $95.00 in 1962, or $743.31 in 2014 terms. Today, even basic Kennedy-era Big Three watches command over four figures.

In other words, pre-owned watches from the Big Three can give decades of pleasure while their values outpace inflation. Today, the latest models from Rolex, Omega, and Breitlng are available as pre-owned watches from 300watches for a fraction of a dealer's new retail price. In the era of disposable phones, computers, clothes, and underwater mortgages, the ability to identify real value is a virtue in and of itself.

Pre-owned watches from the Big Three brands can yield pleasure in the present and provide a guarantee of value for the future. Simply put, gravitas never goes out of style.

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